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You really do have to admire the man. In a year where it's not entirely clear what shape or form Eurovision will eventually take place in, and where most nations are simply sending the artist they chose last year, everyone's favourite national finals recidivist is ploughing on with his ambition of getting to the big show regardless. There's a very string rumour that Moldova will be simply asking Natalia Gordienko to do the honours again, but our Sasha ain't letting that stop him, and so released his song with an expectant fanfare early this Sunday afternoon.
Again written by his recent co-conspirator, who himself has for at this contest as the writer of Denmark's 1987 entry in the actual international grand prix final, it couldn't be more different to last year's crunchy Love Me Like Your Daughter. Instead, plinky plonky techno tones punctuated by little over dramatic interludes, flow nicely around its insistent use of the song's title. Also scattered around are odd little bits of French in deepened tones and curious cat noises. It doesn't really go anywhere much, but it's quite a pleasant meander along the way
It's possibly Sasha's most commercial sounding effort in years, and the light, whimsical tone of the tune suits his reedy, high pitched voice more aptly than many of his crunchier efforts in the past. But will it even find a home? Let's hope it gets in front of a willing pair of television eyes somewhere on the continent, as this is almost too much fun to waste.
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