It's not the first time this year's Russian boy has had a stab at entering Eurovision. Last year he had a reasonable pop with an oddity called The New Kalinka - which updated the popular Russian folks song and somehow made it kinda worse. But it was in 2009, and under the name of Alex Sparrow that he gave a performance that will forever go down in National Final history.
His over-mannered pop pomp may be a bit cloying at first, but stick with it, because witnessing the whole thins makes what happens in the final ten seconds all the more entertaining. I hope he attempts that again in Dusseldorf!
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