For the last 24-and-a-bit hours we've been awaiting the news of quite what San Marino's groundbreaking new Eurovision-flavoured news was going to be. A press release yesterday told us to expect something quite revolutionary and new, that had never previously been done in the contest before. Ever never. So today, with scarcely a chance to ponder, pontificate and make rumours up they revealed their grand new plan. And what was it?
Kind of what they've been doing all along, only this time in public and without the fee of half a million Euro (we think).
Yep, they're holding a never-before-seen open competition to choose their next entry in some kind of world wide internet competition. Strewth, however did they come up with that one?! And to help sell it to us they got some posh boy lunk from marketing (or the station owner's nephew - delete where applicable) to explain what they were looking for in one of the most knuckle-gnawingly cheesy YouTube clips I've seen in quite a long time.
Do they know the full force of musical terror that they've unleashed? Did no one think to ring Switzerland for advice? Will those poor interns who get roped into watching the thousands and thousands of bedroom troubadour videos be eligible for counselling?
We'll be keeping a close eye on this one, as we feel that it's likely to be our biggest source of wonderment this season. I genuinely can't stop cackling to myself. I think it's the fear...