Sunday 21 January 2024

Norway 2024 - Super Rob & Erika Norwich - My AI

(Click here for something silly if you can't see the panel above…)

Every now and then in this old Eurovision larky a song pops up and you find yourself thinking "What were they bloody thinking?!" Quite often actually, when we come to think about it. So we kinda wish we were a fly on the wall when this whole sorry mess was being devised…

"Right then, the slightly more wonky songs seem to be more likely to win in Norway these days. So why don't we grab ourselves a nine-foot singing robot, get a girly singer - any girly singer - and do her up in very a mild Japanesey visual kei outfit, and get her to giggle along about in a needy way about her love of said robot? And while we're at it, let's say something about AI. The kids all love that kind of business these days, don't they!" Sadly though, somewhere along the line the actual song seemed to be the last thing that they considered. So what they settled for was a weak Scandipop tune that runs out of ideas by the third act - but that's OK, cos we can get the big metal lunk to make everyone feel alright and tell second division Subwoolfer gags. Sadly that's not nearly enough these days.

What's more of a shame is that if you look at Erika's back catalogue it's full of beautiful and wistful songs, gentle in tone and strong in lyric. She must have either been lured with a big old bag of cash, or just fancied having a bit of a change for larks. Let's hope it's the latter, cos if this concept goes wrong it could be a career killer for her. In the right hands this one could actually have been half-decent, but instead it's a right old dog's breakfast that plods along until it ends until it peters out. It'll still be a contender on the MGP final night for the meme-obsessed locals, we fear. Oh well.

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