So the UK have adopted a very interesting strategy with their Eurovision song this year. First, they get an agency of some note to exec produce the artist. Said agency convinces a singer who may not be a household name to the likes of you and me, has a massive reach on TikTok and Insta. He's also got a great voice and a hugely engaging personality. Big ticks all round so far.
Next they start to get the song some mainstream radio play in advance of it's Euro-announcement, in the hope that it if people hear it without the tag of shame attached to it they may actually like it. And on top of all that, Radio 1 DJ Scott Mills was imploring his listeners to get behind the song and give it some support. All very big positives from a country that is traditionally a bit flimsy at this contest.
And then when finally we get to hear the song itself… it's yet another major key plod, with all the same familiar chord progressions, and a non-committal lower mid tempo time signature - a style of song that has been proven year-on-year to find its way to the lower reaches of the table. It's fabulously sung, and brightly produced, I'll give it that, but we had an open goal here, and we kicked the ball into row Z!
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